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“Spread the facts, not the virus” – campaign is launched across Cheshire and Merseyside

Directors of Public Health in Cheshire and Merseyside are launching a new campaign to ensure that everyone, particularly younger people, knows the facts about what we can all do to help beat COVID-19.

The first of its kind to talk to young people, the initiative is a collaboration between the NHS and local councils in Cheshire and Merseyside. Using the channels young people engage with, the campaign aims to make the facts clear and will run for six weeks.

Research by the Government’s Behavioural Science Team  shows that young people want facts and clarity on how to do their bit. However, lack of visibility of messages and misinformation about the virus has resulted in younger people being confused and unsure what they should and can do to fight the virus.

The ‘Spread the facts’ campaign features young people working in our health care community. NHS workers, including young doctors, nurses and support workers, share their experiences of working throughout the pandemic. Four videos show our medics urging their peers to get on board.

The use of bold, human stories and imagery attract attention. The adverts feature real life health care heroes who impart a nugget of fact and clearly recommend a simple behaviour that will cut the spread of the virus and stop the spread of misinformation among young people. www.spreadthefacts.co.uk holds the facts and signposts to other official sites for further reading.

Social media platforms like Facebook, Instagram, TikTok and Snapchat will serve stories to the target audiences. Spotify and YouTube are also included in the advertising strategy, as well as some high profile outdoor advertising sites in central Liverpool.

Matt Ashton, Director of Public Health for Liverpool and lead Director for communications and marketing said:  “We know that everyone wants to beat COVID-19 and young people are no exception to this. If everyone knows the facts and does their best to help beat the virus, together we can keep everyone safe and keep the rate of infection down.

“The launch of our ‘Spread the Facts’ campaign supports our younger people to play their part. We have worked with young people to make sure this campaign talks in a way that resonates with them. It will be seen on channels that matter to young people. And it will remind us all that we need to keep going. Keeping your distance, wearing a mask, washing hands – we all need to limit who we are in contact with and look out for each other.

“I’d like to thank the young medical professionals who feature in the campaign for sharing their experiences of working throughout this pandemic. Like every NHS worker, they see the brutal impact of the virus every day. Yet still they work tirelessly to deliver the best care possible in such difficult circumstances.

“Thankfully, we are now seeing a reduction in infections in some parts of Cheshire and Merseyside over the past week. That is testament to the huge effort that everyone has made in recent weeks. Everyone has made great sacrifices. The real changes in our lifestyles shows that we now have the tools to keep this virus under control. To make sure we keep everyone safe, we just need the determination to keep going. This campaign will remind everyone to do the right things.”

Dr Oliver Dray, a 26-year-old Doctor at Mid Cheshire Hospitals NHS Foundation Trust and one of the young health professionals taking part in the campaign, added: “I worked in A&E throughout April to August this year. It was clear early on that COVID-19 knew no boundaries. We saw patients with severe symptoms from all walks of life and ages. Remember, there’s currently no cure. So, it really hit home when my colleague and friend, the same age as me, was struck down by the virus. He was on a ventilator for five days. It’s a real shock when the virus puts someone young in intensive care.

“Yes, the virus tends to hit older people hardest. But everybody – young and old – needs to be careful to protect themselves and each other. Compared to calling an ambulance because someone you care about can’t breathe, following the guidance is simple. Keep your distance, wear a mask, wash your hands – easy. Just limiting your contact with others stops the virus spreading. I’m sure if people had experienced what my colleagues and I had this year, they’d stick to the guidance.

“People working in the NHS are facing a pretty tough winter, physically and emotionally. This campaign makes it clear the simple things we can all do to help. If we keep doing this, we can fight the virus. I’m proud to be able to play a part. If the campaign saves one life, it will be worth it.”

 

Joint statement from Metro Mayor, City Mayor and Leaders of the six Liverpool City Region Local Authorities on being in Tier 2 restrictions

“Today’s announcement that the Liverpool City Region will exit the national lockdown into Tier 2 is welcome news and a testament to the sacrifice and reliance of everyone who lives here. We’d like to thank each and every person that helped us to achieve this outcome.

“When we entered Tier 3 restrictions seven weeks ago, we were in a very dangerous situation. We had the highest transmission rates in the country and faced the very real risk that our NHS would be overwhelmed.

“We are really pleased that today we see a more encouraging picture, with cases down by over two-thirds since their peak and COVID related hospital admissions also decreasing significantly, relieving some of the pressure on ICU.

“The balance of evidence shows that although we faced a difficult decision over Tier 3, locally we took the right decisions, at the right time.

“We recognised that action was required, but also fought hard for the financial support for our businesses and workers most affected. We always have and always will try to do the best thing for our people and our businesses.

“However, while today’s announcement is undoubtedly welcome, no one should be in any doubt that many difficult months ahead lie ahead.

“We know that these new Tier 2 restrictions will still be tough for many of our businesses and, until a full vaccination programme has been rolled out, the threat from COVID remains a very real and present danger.

“So, we urge everyone to continue to do what they have been doing so well over the past few weeks: following the guidance, protect each other and protect our health services. The worst thing we could do now is to slow the progress we have made or risk a third wave through complacency.

“So please wear your face covering; keep your distance; wash your hands; keep getting tested; and use these hard-won freedoms wisely.”

Find out more about what being in Level 2 restrictions means.

Covid-19 Mobile Testing at Aintree Racecourse

A mobile testing unit will be on site at Aintree Racecourse next Monday so that people who have symptoms of Covid-19 can get tested.

This drive through test site will be available on Monday 23rd November, and appointments must be booked in advance either by calling 119 or visiting  www.nhs.uk/coronavirus. People are asked to stay in their vehicles for the duration of their visit.

A separate area of the racecourse is also being used as a location for a test site for asymptomatic testing as part of Liverpool’s Mass Testing Pilot scheme. This is a walk-through test site, no appointment is needed.

These two test sites are on entirely different parts of the racecourse to ensure the two groups do not mix.

For more information on Covid testing please visit https://www.sefton.gov.uk/miscellaneous-pages/coronavirus-testing.aspx

Sefton residents urged to ‘live self-care for life’

Health and care professionals across Sefton are joining together to encourage residents to ‘live self-care for life’ as part of Self-Care Week 2020 which takes place between 16 and 22 November.

‘Live self-care for life’ is about making improvements in your life to protect your physical health and mental wellbeing. Throughout the week short films will be shared giving tips on different aspects of self care from NHS South Sefton CCG and NHS Southport and Formby CCG, Access Sefton and Living Well Sefton.

There are lots of things you can do yourself to look after your health and wellbeing. There is a range of easy online tools you can access from home, including the NHS website which gives information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

The NHS App allows you to access a range of NHS services on a phone or tablet, and you can visit the Every Mind Matter NHS website for practical tips and expert advice on looking after your mental health.

Another way to get quick and easy advice on self care is by visiting your high street pharmacy, as Susanne Lynch, head of medicines management for both CCGs in Sefton, explains: “You can easily access over-the-counter medicines and expert advice from your local pharmacy.

“Pharmacists are highly trained health professionals who can give advice and recommend treatments for self treatable conditions such as indigestion, sore eyes, sprains and strains.

“They can help you choose the right treatment for your ailment, explain the normal duration of symptoms and advise on which medicines to keep in your medicine cabinet at home.”

Self-Care Week 2020 takes place between November 16-22.

Over the counter medicines can be easily accessed at your pharmacy without the need to see a doctor or have a prescription. For those who find it difficult to access over the counter medicines, the Care at the Chemist scheme is available in 22 pharmacies across Sefton.

Ryan Forrest, service manager at Access Sefton, the CCGs’ commissioned talking therapies service, says: “Access Sefton offers free, easy access to a range of effective NHS talking therapies, including guided self-help, cognitive behavioural therapy and counselling. Our services are available to Sefton residents aged 16-plus.

“Due to the pandemic, we are currently offering one-to-one treatments online via the secure Attend Anywhere service and by telephone, as well as interactive guided self-help via the SilverCloud digital mental health platform.

“Referrals to Access Sefton can be made quickly and easily using our secure online form at www.insighthealthcare.org/accesssefton, or by calling us on 0300 303 2708.”

Gemma Boardman, programme manager at Living Well Sefton, said: “Living Well Sefton supports people to make small changes to their lives that can have a big impact on their wellbeing. We have mentors to help reach these goals and all Sefton residents are eligible. They can self refer via our website or give us a call on 0300 323 0181.”

Margaret Jones, director of public health for Sefton, said: “There are lots of easy things we can all do to make ourselves healthier and happier and this self care week I would urge people across Sefton to think about what changes they and their families can make.

“These could include keeping active, eating well, stopping smoking and limiting alcohol to recommended levels and people can use the ‘self-care for life’ resources to achieve some simple goals.

“A flu vaccination is also important, particularly for people aged over 65, anyone who is a carer or children aged two or three so I would encourage everyone who is eligible, or whose children are, to make an appointment. It’s a quick and effective way of protecting you and those around you.”

You can find more information about self care week and the local support available from each CCG website: www.southseftonccg.nhs.net and www.southportandformbyccg.nhs.net 

 

 

Sefton partners pledge their support for National Safeguarding Adults Week

Sefton Council and partner agencies across the Borough have pledged their collective support for National Safeguarding Adults Week 2020.

National Safeguarding Adults Week, which runs from Monday 16th to Friday 20th November, aims to shine a spotlight on adult abuse, and the role we can all play in helping to prevent it.

There are many different types of abuse including domestic, physical and financial abuse, modern slavery and exploitation, psychological and emotional abuse, mate crime, radicalisation, sexual abuse, ‘honour-based’ violence, discrimination and hate crime.

As part of National Safeguarding Adults Week, Sefton Council, Southport and Formby CCG and Sefton CVS have produced a pledge setting out their commitment to challenging inequality, promoting inclusion and embracing diverse communities.

Sefton’s Cabinet Member for Adult Social Care, Cllr Paul Cummins, said: “National Safeguarding Adults Week gives us an opportunity to highlight the brilliant partnership work undertaken in our communities to prevent vulnerable people being abused by others.

“Prevention of abuse is the most important work we can do to keep people safe and preserve quality of life.”

Image shows an adult male with a black eye and a tear rolling down his cheek.
National Safeguarding Adults Week aims to shine a spotlight on adult abuse.

Mark Waterhouse, Principal Social Worker for Sefton Council, said: “As Principal Social Worker for Sefton Adult Social Care I will always use my professional power in a positive way within the council, and with other professionals, to uphold Social Work England’s standards.

“I will champion positive change and wellbeing on behalf of people, groups and communities. I believe in the dignity of all people and their right to respect and equality of opportunity.

“I value the strength that comes with difference and the positive contribution that diversity brings to our borough, and I will continue to help make Sefton a safer, welcoming, good place to live.”

Fiona Taylor, chief officer of Sefton’s two CCGs, said: “This annual awareness week provides an important opportunity for us all to reflect on the role we each have in supporting the safeguarding adults agenda in our communities.

“In the CCGs, we are proud to be signing up to a Sefton adult safeguarding pledge with our partners, demonstrating our commitment to improving the lives of all our residents and ensuring their safety and care is paramount.”

Nat Hendry-Torrance, Designated Safeguarding Adult Manager for the CCGs in Sefton said: “I am proud to have led the team of partners across Sefton who have come together as one to pledge their commitment to challenging inequality and discrimination.

“Now, more than ever, we need to speak out as one to protect the most vulnerable members of our society, be kind to one another and work together to make Sefton a safe place for all.”

Merseyside Safeguarding Adults Board was formed in 2017 and is made up of the four former safeguarding adults boards from Sefton, Knowsley, Liverpool and Wirral. The Board includes senior managers from local NHS, local authorities and Merseyside Police, alongside members from other emergency services, probation services and the voluntary sector.

Its primary responsibility is to ensure that adults in Merseyside, who may be at risk, are able to live fulfilling lives, free from abuse and neglect.

Anyone who thinks someone is being harmed or neglected, can visit www.merseysidesafeguardingadultsboard.co.uk for advice and contact details.

Anyone wishing to report a safeguarding concern about an adult in Sefton call 0345 140 0845 or visit https://bit.ly/2IJedlc

You can read more about the different types of abuse, and learn more about what safeguarding is, here: https://www.merseysidesafeguardingadultsboard.co.uk/public/

More information about National Safeguarding Adults Week 2020 can be found at https://www.anncrafttrust.org/events/national-safeguarding-adults-week-monday-16-sunday-22-november-2020/

Notes to editors:

 Our Pledge – Sefton Council, South Sefton CCG, Southport and Formby CCG and Sefton CVS

 In Sefton, we will:

  • Respect the values, beliefs, cultures and lifestyles of our diverse communities.
  • Listen to the voices in the community to better understand and appreciate that everyone is unique.
  • Speak as one against inequalities and challenge discrimination in a calm and constructive manner.
  • Embrace our communities and celebrate that we’re all different and all have our story to tell.
  • Encourage people to acknowledge each other’s views and discuss any differences in an open and honest manner.
  • Work together productively to promote inclusion and share our learning to develop our thinking further.

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