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Ainsdale Beach Car Park now open again after nearby utilities works

Ainsdale Beach car park has now re-opened.

Earlier this Green Sefton took the decision to close the car park due to essential sewerage works being carried out by United Utilities at a nearby leisure site.

Owing to the large number of vehicles and the machinery on site, the decision was taken to temporarily close Ainsdale Beach car park to ensure public safety.

Sefton Council is asking people who do come to the beach to act responsibly, to be considerate to local residents and to follow the measures in place to protect them and their loved ones from COVID-19.

Sefton Council recently developed a Coastal Visitor Action Plan which sets out some of the measure in pace. As well as the re-opening of Ainsdale Beach Car Park, these have included the introduction of portable loos and skips where people can leave their rubbish.

This short video shows some of the measure in place as part of the Coastal Visitor Action Plan.

When the plan was launched, Cllr Ian Moncur, Sefton Council’s Cabinet Member for Health and Wellbeing said: “We have proposed a wider range of measures to meet the requirements of residents, visitors and employees and our beautiful coastal environment while at the same time keeping them safe in terms of the COVID-19 pandemic and the Government’s national guidelines.

The Council has been asking people not to light barbecues or fires or to take glass bottles and other items onto the beach as they can cause fires and dangerous litter if left behind.

People are also being reminded that a Public Spaces Protection Order is in place preventing the outdoor consumption of alcohol in areas of Formby & Ainsdale Beaches, Southport Promenade and town centre, Crosby & Waterloo including by the Marine Lake as well as Bootle and Formby town centres. The Order can be enforced by Police officers and authorised Council officers and fines for breaching it start at ÂŁ50.

Download a copy of Sefton Council’s Coastal Visitor Action Plan.

Sefton reiterates support for shielding residents across borough

Sefton Council is reminding anyone who has been contacted by their GP or the NHS and told they should be shielding that they are entitled to Government Coronavirus support.

This means they can get a range of help including food parcels, prescriptions and essential supplies.

To get this support they need to register either online at or by phoning 0800 028 8327.

People can register themselves or on behalf of someone else such as a friend, relative or neighbour.

Residents of Sefton Borough who aren’t able to get the care they need from family, friends or neighbours can also get support seven-days-a-week, from 8am until 8pm, by calling the Council’s team on 0345 140 0845.

They can help with things like urgent food deliveries, prescription collection, support with online services such as a Wi-Fi Connection or help with emails or even just a friendly call to help people cope with loneliness

Staff taking calls we will try to match callers’ needs as far as possible with the support available, and currently aim to respond to requests within three working days.

People wanting help locally can also use the form at but should note that is only being monitored during regular office hours so a response may take longer.

The Council is also reminding people that when they seek help they should only do so from people you know and trust and that they should only give cash to someone you know and trust as well.

Bank cards and PIN numbers should never be given to anybody and personal health or care details should never be shared with anyone unless they are from the NHS or the Council.


Be a Care Hero for Sefton

Be a #CareHero – #SupportingSefton 

Sefton Council is joining authorities across the North West to send out an urgent plea for people to step forward to Be a Care Hero, and help provide essential services for those that need them most.

The combined effort by the adult social care organisations behind the recruitment drive of North West councils is of a scale never seen before.  The result is a simple recruitment process to ensure people can be placed into practical roles providing care and assistance as quickly as possible.

Sefton Social Care Providers has a variety of roles available, for which experience is not always necessary, but a kind, caring, friendly and compassionate outlook is essential. Sefton Social Care Providers is hoping that those with transferable skills will respond to the plea, with the training provided meaning that those applying don’t need any previous experience of working in adult social care for some of the roles.

Current roles within the Borough of Sefton include Care Assistants, Cooks and Kitchen Assistants, Cleaners and Maintenance workers, Administrators, Qualified Social Workers and Qualified clinical roles such as Nursing, Physiotherapists and Occupational Therapists.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member for Regeneration and Skills said:
“Through the Be a Care Hero campaign we want to build upon the fantastic reaction we have already seen across Sefton in the face of COVID-19.

“We have a range of essential roles and we are looking for caring and compassionate people with great communications skills to fill them. We will provide training, so they don’t need previous experience working in adult social care but what they do need to be able to do is engage with and listen to people, ensuring the best possible outcomes for them.”


Cllr Paul Cummins, Sefton Council’s Cabinet Member for Adult Social Care said: “Every day, those working in adult social care across our Borough are doing an incredible job, providing people with essential support, and our whole community thanks these Care Heroes for everything that they are doing.

“Now, through the Be a Care Hero campaign we are looking for more people to take on these vital roles that give the adults in our care across the Borough the support that they need, and will give those already working in the sector the additional help that they need during these unprecedented times.”


The recruitment process has been kept as simple as possible, with one portal for all council’s across the North West, which can be accessed via:

To go straight to Sefton Social Care Provider’s recruitment information visit:

Interviews will take place over the phone or via Skype / Facetime.

Cllr Cummins added: “One of the uplifting things that these extraordinary times have highlighted is the true warmth, kindness and community spirit of people.  Adults in social care are among the most vulnerable in our society, and we hope that people will respond and will want to Be a Care Hero.”

For further information email or call 0151 934 2610.

Residents warned to be on their guard against illegal money lenders

Residents across Sefton are being urged to be on their guard against unscrupulous loan sharks who may try to exploit the coronavirus outbreak and prey on people’s financial worries.

Loan sharks charge extortionate interest rates and often intimidate, threaten and trap vulnerable victims in a cycle of fear and violence.

These criminals may seem friendly at first but borrowing from them could have serious consequences for your family.

Some lenders have been known to take a victim’s passport, driving licence, benefits and bank cards as security for the loan, and many begin to make their borrowers feel threatened or intimidated. Some even become violent towards their victims if they fail to pay, leaving them terrified.

Cllr Trish Hardy, Sefton Councuil’s Cabinet Member for Communities and Housing, said: “Loan sharks are a scourge on any community regardless but to see this kind of callous and predatory behaviour during these difficult times is particularly shocking.

“The Council is fully committed to highlighting the issue of loan sharks so that we can tackle those responsible.

“By working with a number of other organisations, we can make sure that our resources are more effectively targeted to help victims or anyone affected by this illegal activity.”

The government-funded England Illegal Money Lending Team (IMLT) has the power to investigate and prosecute loan sharks.

Since 2004, the team has helped more than 29,000 people like Becky escape the misery of loan sharks. They have also prosecuted nearly 400 loan sharks and written off more than ÂŁ75 million worth of illegal debt.

The Stop Loan Sharks confidential helpline service (0300 555 2222) remains open 24 hours a day and staff are continuing to provide specialist information and support for victims.

You can report a loan shark to them in full confidence and completely anonymously.

Tony Quigley, Head of the England Illegal Money Lending Team, said: “We are launching this awareness drive now as more people may be under increasing financial pressure due to the coronavirus pandemic.

“Loan sharks prey on the most vulnerable and will intimidate, manipulate and trap people into a debt spiral. I urge residents to remain vigilant and watch out for illegal money lenders trying to take advantage during these difficult times.

“If you are struggling for financial help then credit unions offer a safe and easy place to turn for advice and support. You can also get help and discuss your options with organisations like Citizens Advice, StepChange and the Money Advice Service.”

How to protect yourself and report loan sharks operating in your community:

1. Do not accept cash loans, even if the lender seems friendly or helpful as they may ask for unrealistic and unaffordable payments in return.
2. Avoid loan sharks at all costs and consider other options if you need to borrow money. Credit unions offer ethical savings and loans to local communities. Find a credit union near you –
3. To lend money lawfully you must be authorised by the Financial Conduct Authority (FCA). You can search the FCA Financial Services register to check if the lender is legal at If you have already borrowed money from someone who isn’t FCA authorised, you haven’t broken the law, they have.

If you have been the victim of a loan shark, contact the Illegal Money Lending Team in confidence on 0300 555 2222 or report online at

Park visitors reminded of life saving Social Distancing measures

Officers from Sefton Council’s Green Sefton team have taken the decision to temporarily remove playground equipment from the Botanic Gardens in Southport.

Despite clear guidance from Public Health England and the Government, a small number of people have been found to ignore social distancing warnings by continuing to use playground facilities.

While Sefton Council have closed public playgrounds to help tackle the spread of COVID-19, we have received reports of people continuing to access these facilities by climbing over barriers.

As a result steps will now be taken to temporarily decommission and remove play equipment during the enforcement of social distancing.

A spokesman for Sefton Council said: “The message could not be more clear.

“Residents are advised to follow stringent social distancing measures in order to protect themselves, vulnerable members of the community and the NHS during this time.

“To ignore these rules is quite simply life threatening and we will not hesitate to remove park equipment to deter further irresponsible actions.

“We have already begun decommissioning works at the playground in Botanic Gardens and will do so elsewhere if necessary.”

For the full rules and advice on social distancing, please visit

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