A delegation from Great Yarmouth visited Sefton to see at first hand the excellent work taking place in the borough’s tourism sector.
More than 35 people including staff and councillors from Great Yarmouth Borough Council and delegates from the private sector undertook a study visit to Southport.
The main focus was to learn how Sefton works with the private sector, how Southport BID operates, Sefton’s success on putting on major events, destination marketing and how we secure external funding for large investment projects.
During the visit the group had a guided tour of King’s Gardens, Southport Pier and The Atkinson and heard presentations from Sefton’s Tourism team and Southport BID. Cllr Dave Robinson, the Mayor of Sefton, also met the group.
Cllr Marion Atkinson, Sefton Council’s Labour Cabinet Member for Regeneration and Skills, said: “We were delighted to welcome the delegation from Great Yarmouth to our wonderful borough and the amazing resort of Southport.
“Both Great Yarmouth and Southport have a number of similarities and uses the successful visit to share our expert knowledge, best practice and learning in the Tourism sector.
“We are very proud of our working relationship with many different external partners and we shared this way of working with the delegation during their visit. We really hope the time spent in Southport will be beneficial to all partners involved.”
Karen Youngs, from Greater Yarmouth Tourism & Business Improvement Area (GYTABIA), said: “The trip was organised by the Greater Yarmouth BID with a total of 38 delegates from both the public and private sector of the borough of Great Yarmouth who stayed at the Ramada Plaza.
“All the group paid for the visit out of their own pockets in order to gain an insight on how the resort of Southport manages their BID with the forthcoming 2nd term BID vote in 2019 and the general tourism offer.
“It was agreed that this visit was amongst one of the most informative and interesting study trips with excellent presentations from Sefton Council and the Southport BID.”