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Sefton tourism worth a staggering £555m to the local economy

Tourism in Sefton is worth a staggering £555m to the local economy and continues to grow.

The findings are contained in the latest independent research for 2017 commissioned by the Visitor Economy Team at Liverpool City Region Local Enterprise Partnership (LEP).

On a local level, some of the key findings for Sefton include:

• Visitor Numbers – 9.1m – 4.2% increase
• Staying visitors – 755,000 – 4.6% increase
• Economic Impact – £555m – 7% increase
• Total Employment – 6,755 – 4.8% increase

These figures are published by the STEAM (Scarborough Tourism Economic Activity) model, which is used throughout the UK tourism industry to measure economic impact of the visitor economy, and International Passenger Survey.

The results are calculated using a range of tourism inputs including hotel occupancy, transport figures, attractions attendance figures and event figures.

Long term trends show that from 2009 to 2017, there has been 66% growth in the economic value of the visitor economy to the Liverpool City Region, rising from £2.73bn to £4.53bn – this is equivalent to an average growth of around 6.5% per year. Over the same period there has been an increase in the number of day and staying visitors, rising annually from 52.3m in 2009 to 64.2m in total by 2017.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member Regeneration and Skills, said: “These figures are hugely impressive and clearly show that tourism across Sefton continues to rise and the borough really is open for all businesses.

“Visitors come from all over the UK and beyond to Sefton and our attractions and events programme really stand out with the Open Golf Championship at Royal Birkdale in 2017 a perfect example of this.

“Tourism is crucial to the success of our borough and the wider Liverpool City Region supporting thousands of jobs while generating millions of pounds to the local economy.”

Peter Sandman, Head of Visitor Economy for the LEP, added: “In the ten years since Liverpool became European Capital of Culture, the city, and region as a whole has seen the visitor economy experience a healthy growth and the sector continues to contribute significantly to the region’s economy.

“It is particularly encouraging to see our overseas visitors staying longer, as well as the number of jobs supported by the sector continuing to grow – which covers a wide range of employment options across accommodation, food and drink, recreation and retail.”

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Southport firm Cumfybus to run Park & Ride services

Sefton Council is delighted to announce a brand new partnership with Southport company Cumfybus to run the town’s Park and Ride service.

Running from the Esplanade, through the Town Centre and to the Southport Eco Centre, at just £2 per car, the regular 10 minute loop service is incredibly popular with tourists, shoppers and commuters alike.

Cumfybus will run buses specially equipped with hybrid technology to reduce emissions and compliments Sefton Council’s action plan to help minimise the impact of of air pollution across the borough.

Cllr John Fairclough, Sefton Council’s Cabinet Member for Locality Services, said: “This is a fantastic partnership with a local Southport company who have hit the ground running and are already offering a great service.

“The eco friendly busses which run every ten minutes are actively combatting air pollution and helping keep our borough clean, green and beautiful.

“We are delighted to be working with Cumfybus and we are confident that people who use the facility will be really impressed with its value for money and how quick and efficient the service is.”

“We would also like to place on record our thanks to Arriva who previously ran our Park and Ride service for many years.”

Cumfybus Managing Director, Marshall Vickers, added: “As a Southport company it gives me great pleasure to be operating the Park and Ride service in the town and we are delighted to be working in partnership with Sefton Council.

“To be able to use two of our fleet of Eco-friendly hybrid buses is the icing on the cake.”

The service runs from 7.30am to 6.30pm Monday to Saturday and 10am to 6:30pm on Sundays and Bank Holidays.

Plans revealed to improve traffic management in Thornton

Residents in Thornton and Thornton Parish Council are being informed about plans to improve traffic management in the local area.

Sefton Council has undertaken a detailed and extensive study of issues in the area and is now confirming the measures to be delivered in the next 12 months.

These include:

• the permanent closure of Edgemoor Drive at its junction with Moor Lane
• making The Crescent one way
• providing traffic calming in Southport Road and Ince Road
• pedestrian safety improvements at the Edge Lane / Moor Lane junction and the Green Lane / Park View junction
• a major change to the junction at Buckley Hill / Edge Lane / Gorsey Lane to divert traffic towards Brooms Cross Road away from Thornton

Cllr John Fairclough, Cabinet Member for Locality Services, said: “We promised the residents of Thornton that we would tackle their concerns about traffic and I am confident that the package of measures we will be delivering will have real benefits for the local community.

“This follows extensive consultation with our communities and some of the schemes outlined will start immediately.”

The update report of the Thornton Corridor Action Plan is available at www.sefton.gov.uk/thorntoncorridor.

Sefton tops Merseyside list for council tax collection

Sefton Council are yet again the best performing Merseyside local authority for the collection of Council Tax.

Figures released by the Ministry of Housing, Communities and Local Government show that Sefton continues to outperform neighbouring authorities in the Liverpool City Region for collection of both Council Tax and National Non-Domestic Rates.

The annual collection rate for 2017/18 showed that the local authority had a Council Tax collection rate of 96.3%, while collection rates for National Non-Domestic Rates was 98.7%.

Cllr Paulette Lappin, Sefton Council’s Cabinet Member for Regulation and Compliance, said: “We are proud to once again be the best performing Merseyside local authority for Council Tax and Business Rate collection.

“These figures will provide reassurance to residents that we are maximising our revenue to keep Council Tax down.

“We will always do our best to collect what is rightly owed to us and feel we offer many valuable services through the income we receive from our Council Tax and Business Rates.

“Everyone who is required to pay their Council Tax and Business Rate bills should do so, and anyone who is struggling should contact us directly where we can try and help.”

For more information or help with managing payments, visit www.sefton.gov.uk for more information.

Special toolkit helps schools and youngsters kickstart their volunteer life

A brand new toolkit has launched part of the Year of the Volunteer– packed with information about local volunteer opportunities and creative ideas for fundraising events and activities!

This pack has been produced by Volunteer Centre Sefton, who help individuals and groups with volunteering across the borough.

To download the pack click here

Sefton 4 Good, who help with fundraising for local good causes, also helped put together the brand new toolkit.

For more information about volunteering, please email info@volunteeringsefton.org.uk, and to share your fundraising ideas please contact the Sefton 4 Good team at info@sefton4good.org.uk.

Don’t forget, you can also share your fundraising ideas with Sefton4Good on Twitter @Sefton4Good.

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