A new campaign from the Department for Education, in conjunction with the Department of Health and Social Careās Office for Health Improvement and Disparities (OHID), has launched to improve childhood early language and help to close the attainment gap between disadvantaged children and their peers.
Some of the most disadvantaged children in the UK start school months behind their peers and the gap can grow through their school years and into their adult life. This issue has further increased during the pandemic, with a rise in the number of children starting school with language skills poorer than would have been expected prior.Ā
The campaign aims to encourage parents and carers to chat, play and read more with their children to develop their communication, language and literacy skills before starting school. The aim is to empower parents and help them overcome the key barriers they face, such as lack of time, confidence and not knowing the types of activities they should be doing.

The reality is that these activities take little time, can happen anywhere and can be easily integrated into a daily routine. All the little things parents do with their child ā like everyday conversations, make-believe play and reading together ā make a big difference to their development. And, ultimately, it is as rewarding for parents and carers as it is for their children.
Cllr Diane Roscoe, Sefton Councilās Cabinet Member for Education said:
āEarly years and infant teachers tell us that they can quickly tell the children who are talked, to engaged with and played with because they arrive at school more confident, inquisitive, eager to learn and ready to enjoy school life to the full.
āThis puts them at a distinct advantage and is the reason why following the guidance in the Start for Life campaign and carrying out the simple quick and fun activities with our children is so important to their development and future life opportunities.ā
The main objective of the campaign will be to encourage parents for search āStart for Lifeā or visit the Start for Life online hub at www.nhs.uk/start4life. There they can find ideas of activities to do with their children, and explore where to find further support in their local area.
In 2018, Sefton became the first local authority to receive the charter mark recognising its commitment to LGBT+ people across the Borough.
David, 57, suffers from bipolar disorder and last autumn was sleeping rough in a shelter on Southport promenade when he stumbled across a flyer for the Sefton Crisis Cafes. With locations in both Southport and Crosby, the Crisis Cafe service offered him out of hours support for his mental health conditions and would go on to help him change his life for the better.
David now has a place to live with a housing association and has seen great improvements in his physical and mental health since accessing support from the Southport Crisis Cafe. He is so thankful for the help he has received that he now works as a volunteer for the service, offering support and encouraging others in similar situations to himself to come along and get help when they need it.
Starting from Princes Park in Southport, at 6pm, the event is open to people of all running levels and abilities. They are welcome, and participants can walk, stroll, or run the race.