Sefton Council lights up civic buildings to support awareness of event production industries
Sefton Council lit up Bootle Town Hall and Crosby Library in red last night, Wednesday 30 September, in support of the Global Industry Awareness Day for the Production Services and Live Events sector.
Buildings across the City Region were illuminated red as part of the event to highlight to the public and the government what the industry does and its huge economic and cultural value. It was part of a global campaign to draw attention and gain government recognition that the industry still urgently needs support. The campaign is supported by Sefton, who are the Liverpool City Region’s Borough of Culture for 2020.
As part of the event, organised by #WeMakeEvents, 60 beams of white light were pointed into the sky across the UK, each beam representing 10,000 jobs at risk.
Cllr Trish Hardy Sefton Council’s main Borough of Culture sponsor said: “These ‘back-stage’ production-related industries are hugely important to our cultural life and to our economy but are largely unseen. We are proud to be the Liverpool City Region’s Borough of Culture for 2020, despite the impact of current circumstances on our programme, and Sefton Council is pleased to be able to join this event and support them.”
Jane Dawe, Community Partnership Manager at SAFE Regeneration Ltd said: “Live music events are not just about the economic impact and how they contribute to the visitor economy. They can be optimised in order to achieve economic, social and cultural goals, by increasing social capital, encouraging public engagement and help create a sense of identity and belonging. They contribute to a thriving cultural environment, enhancing musical creativity, cultural vibrancy and developing and nurturing talent.
“They are the beating heart of a community and support for those directly and indirectly affected is essential.”