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Record breaking Open means big business for Sefton

More than £20m of business was generated for the Sefton economy by hosting The 146th Open at Royal Birkdale last year.

Businesses the length and breadth of the borough benefited from staging the Championship which brought record crowds to Southport and the surrounding area in 2017.

An independent report from the Sport Industry Research Centre at Sheffield Hallam University estimates the event delivered at least £20.9m of business for local hotels, shops, restaurants, bars and transport providers.

The wider Liverpool City Region, including Sefton, is estimated to have received a business boost worth at least £35.2m.

Off-course spending by spectators is the largest proportion of the money spent locally, with goods and services bought in the area by players, sponsors, media and event organisers included in the calculation.

The Open at Royal Birkdale, from 16-23 July 2017, attracted 235,000 spectators, a record crowd for the Championship in England.

In a further boost to the tourism economy, an independent monitor of global television coverage of The Open captured graphic, scenic and verbal references to Royal Birkdale, Southport, England’s Golf Coast and the Sefton Coast totalling 707 hours and worth £50.9m in advertising terms.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member for Regeneration and Skills, said:

“The Open was an outstanding success for business locally and will stay long in the memory for some 10,000 local residents who took the opportunity to experience a global sports event on their doorstep.

“It is also pleasing to learn from the independent research that 9 out of 10 people who came to The Open were visitors to Sefton and that 55% intend to return within the next twelve months for leisure or a short break.”


Cllr Ian Maher, Sefton Council’s Leader, added:

“The figures quoted in this study are pretty spectacular and reinforce the fact that we can host amazing sporting events that showcase the borough right across the globe.

“So many different sectors across the Liverpool City Region benefited from The Open and hopefully it is not too long before we welcome The R&A back to Sefton.”

Johnnie Cole-Hamilton, Executive Director – Championships at The R&A, said,

“The Open is a firm favourite with sports fans in the North West with Royal Liverpool in 2014 and Royal Birkdale in 2017 attracting 465,000 spectators between them.

“We were particularly pleased that 30,000 fans at Birkdale were under the age of 25 including 15,000 under-16’s admitted free of charge. It is right that major sports events are mindful of their responsibilities to the local community and to the legions of fans that make The Open the one the best players in the world want to win.”

Key facts from The Open in 2017:

The Open at Royal Birkdale:
• attracted 235,000 spectators, a record for the Championship in England*
• delivered a Total Economic Impact of £20.9m in Sefton and £35.21m, including Sefton, in the Liverpool City Region*
• accounted for 31,542 commercial bed nights in Sefton and 76,552, including Sefton, in the Liverpool City Region*
• generated 5,357 hours of global television coverage in 190 territories including 707 hours of monitored graphic, scenic and verbal references to Royal Birkdale, Southport, England’s Golf Coast and the Sefton Coast with a Total Media Value of £50.9m**

The Open at Royal Birkdale economic impact analysis, conducted by the Sport Industry Research Centre at Sheffield Hallam University, included 2,094 face-to-face spectator interviews and is consistent with UK Sport’s gold standard approach to economic impact studies

* The Economic Impact of The Open, Royal Birkdale 2017, Sport Industry Research Centre, Sheffield Hallam University

** The 146th Open Championship, Public Sector Report, Kantar Media

The 147th Open will be played at Carnoustie in Scotland from 15-22 July 2018.

Who’s In Court: Woman hit with £860 fine for dumping waste

A 23-year-old woman has been fined a total of £860.55 for dumping a wooden crate full of waste in Bootle.

Hannah Williams, of Lathom Road, Bootle was found guilty in her absence at South Sefton Magistrates Court on March 13 of leaving the household waste in Claremont Close, Bootle in August last year.

Magistrates fined Williams £500 with £310.55 in costs and a £50 victim surcharge.

In separate hearings on March 13 at South Sefton Magistrates Court, three dog owners were fined for failing to get their pets micro-chipped.

Stephanie Lewin, 28, of Lytham Road, Southport was found guilty in her absence and fined a total of £222.

Paul Carney, 29, of Galsworthy Walk, Bootle was also fined £222 in his absence.

Claire Garner, of Worcester Road, Bootle appeared before Magistrates and was fined a total of £100.

Littering cases were also heard on March 13, with four people being fined over £900 for not keeping Sefton clean, green and beautiful.

Chris Graham, 60, of Hayes Lane, Altrincham was found guilty in absence and fined a total of £322.

Lauren Gill, 31, of Mount Pleasant, Waterloo entered a guilty plea by post and was fined £260.

John Perry Forsyth, 58, of Merrilocks Road, Blundellsands was found guilty in absence and fined a total of £322.

A spokesman for Sefton Council said: “We welcome the outcome of these cases.

“People need to think twice before committing an offence, whatever it may be, and court cases like these highlight what can happen if you are caught.”

Council backs action to tackle fly-tipping and waste crime

Sefton Council is backing new proposals to tackle household fly-tipping and waste crime in a bid to keep the borough clean, green and beautiful.

The Council has responded to the Government’s consultation on suggested measures to reduce poor performance at waste sites and introducing a fixed penalty to discourage household waste being fly-tipped.

The new proposals include providing local authorities with the option of fining householders of up to £400 who fail to take ‘reasonable measures’ to ensure their waste is not being illegally dumped.

The Council agrees with this approach but says that more needs to be done around educating householders.

Councillor Paulette Lappin, Cabinet Member for Regulation and Compliance, said:

“In Sefton we want people to feel pride in their environment. Waste crime and fly-tipping really spoils our green environment and while we welcome the Government’s proposals to tackle the problem of unlicensed waste carriers and illegal fly tipping, we believe that householders need better education on the regulations surrounding waste.

“In our experience, when officers are investigating fly tipping incidents that relate to householders, they are often completely unaware that they are still responsible for their waste, even if they’ve paid someone to remove it. They don’t realise that they could be punished if their waste is not disposed of properly.

“A fine would be a deterrent but should really be a last resort, what we need to concentrate on is ensuring all householders know that they have a legal duty of care to ensure that waste is only given to people who are registered waste carriers.

“There needs to be a national campaign to raise awareness of this issue and appropriate funding made available to help local authorities highlight these important messages so that our communities are not blighted by waste crime.”

Young people in Sefton recognised at award ceremony

Young people from Sefton were recently recognised for their achievements as part of the Duke of Edinburgh’s Award. 

Over 500 young people were presented with their awards at an annual celebration event, which took place March 15 at the Floral Hall in Southport Theatre and Convention Centre.

Over 1,000 young people took part in the award over the last year, where they volunteered, learned new skills, enjoyed physical activity and a camping expedition.

Guests of honour at the prestigious ceremony included The Lord-Lieutenant of Merseyside Mark Blundell DL, The High Sheriff of Merseyside Stephen Burrows DL, and The Mayor of Sefton, Councillor David Robinson who presented the young participants with their Bronze, Silver and Gold awards.

Cllr. Trish Hardy, Cabinet Member for Communities at Sefton Council said:

“It is fantastic to see young people in Sefton using their free time to improve themselves and their communities through the Duke of Edinburgh’s Award, especially during this, Sefton’s Year of the Volunteer. They have shown true commitment and endeavour to achieve their goals. They are a credit to Sefton and themselves.”

There are 35 registered Duke of Edinburgh Award’s centres in Sefton providing young people, aged 14 to 24yrs, with the opportunity to take part. For more information ask at your local youth club, school or community centre or call Sefton Council’s Integrated Youth Support team on 0151 934 4899.

Meet The Buyer is a resounding success

More than 50 delegates from businesses across Sefton attended a ‘Meet the Buyer’ event organised by InvestSefton’s Business Growth Programme team.

The aim of the event was to give companies across the borough, particularly smaller contractors and suppliers, the chance to learn about a prestigious new mental health facility being built on the site of the old Southport Infirmary. The new facility will have 44 en-suite bedrooms, treatment rooms, a café and gardens.

Buyers and commissioners were in attendance from Merseycare NHS Foundation Trust and Farrans Heron Joint Venture (FHJV), who have been commissioned to build the centre later this year.

A broad range of businesses were present, with more than 30 types of products and services on offer, including building trades, electrical wholesale, locksmiths and a Southport-based low energy lighting manufacturer.

During the first half of the event businesses learned about the work packages to be let, FHJV’s supplier registration processes, and opportunities including collaborative bidding. There was also information on free support available from the Business Growth Programme and Sefton@Work.

The second part of the event comprised an ‘Ask the Buyer’ Q&A session, followed by meetings with the buyers. The event was rounded off with a business-to-business networking session, with collaborations forged on the day.

Cllr Marion Atkinson, Sefton Council’s Labour Cabinet Member for Regeneration and Skills, said

“We are delighted to be working with FJHV on this new important development and have already seen some local businesses firming up meetings with the contractor to potentially win new contracts.

“The event, organised by InvestSefton, gave smaller local businesses the chance to meet up and try and secure new work within the borough benefiting everyone involved.

“This is another example of how Sefton Council act as enablers and facilitators for businesses in our borough and it aligns with our 2030 vision of helping to build resilient communities and businesses.

“Feedback from the day was excellent with 88% of respondents saying they were interested in collaborative working and collaborative bidding with other Sefton companies in the future.”

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