Please follow & like us

Smoking cessation midwife service’s success celebrated as Stoptober draws to close

As this year’s Stoptober draws to a close, Sefton Council and its partners are reminding people who live and work locally that any time of year is a good time to quit smoking.

Celebrating its 10th year, and the estimated two million smokers who have used the campaign moment to try stopping smoking, this year’s Stoptober has focused on highlighting the wide range of stop smoking support available.

For people in Sefton, this can include support from the Smoking Cessation Midwife who is based in the Antenatal Clinic in Ormskirk District General. The post is funded by Sefton Council’s Public Health which commissions the Stop Smoking Service for people in Sefton.

Women who book in with the Hospital’s Maternity Services are asked about their smoking status and are offered carbon monoxide monitoring as routine. Women who smoke are referred through to the local Stop Smoking Service for support and help to quit as well as having follow-up support from the Smoking Cessation Midwife and maternity team.  Carbon monoxide monitoring is repeated as appropriate throughout pregnancy with a minimum repeat at 25 and 36 weeks of pregnancy.

Margaret Jones, Sefton Council’s Director of Public Health said:
“The Smoking Cessation Specialist Midwife has been in post since January 2019 and is having a positive impact.

“We are delighted to report that we have seen sustained improvement in the number of women giving up smoking at each reporting point throughout 2020/21 despite a very difficult year for everyone.”

Janet Calland, Matron for Maternity Services:
“The national target is to achieve a figure of less than 6% of all babies are born to mothers who smoke by 2022 with the national average currently standing at is 9.8%.

“For Southport and Formby that figure was 9.78% with a total of just 79 mothers were reported as smoking at the time of delivery out of 817 pregnancies.”

People in Sefton who want help to stop smoking can contact Smokefree Sefton on 0300 100 1000 or visit Smokefree Sefton offer FREE support to stop smoking and access to proven treatments and are currently offering a blended approach of telephone and face to face support at a venue close to you. They can also offer workplace support for a group of colleagues who may want to stop together within the convenience of your workplace.

People in West Lancashire should contact the Quit Squad on 0800 328 6297

Key messages in this year’s Stoptober campaign have been that its never too late to stop smoking, that the health benefits start immediately and that people who access their local Stop Smoking service are three times more likely to quit.

Case study from the specialised Stop Smoking Midwife at Southport and Ormskirk hospital.

I first met AA following her dating scan. She disclosed she had smoked through all her pregnancies (13 previous) and we discovered that 12 of these 13 babies were born as small for gestational age.

AA had been referred to the smoking cessation teams at her booking appointment but had not yet engaged with them.

Following discussion and advice about smoking in pregnancy and cessation methods AA accepted re referral back to the smoking cessation teams for support and Nicotine Replacement Therapy (NRT).


AA received NRT and support from the stop smoking services and was seen again by me at 20 weeks at her anomaly scan. At this point AA had successfully quit smoking. She remarked she couldn’t believe she had done it, and this was the first time she had quit in pregnancy and she intends to keep it up.

The lady delivered her baby.  This was her 14th birth and the 1st time her baby was born Smokefree. Whilst noting the impact being Smokefree can positively have on the new-born, in this circumstance we can also reflect upon the impact on the 13 other Sefton children within this family and how it may have positively impacted on their health, wellbeing and future smoking habits that may have developed.