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Green Sefton backs LOVEmyBEACH call to tackle coastal pollution

The LOVEmyBEACH campaign is calling on all regular beach users to help identify and report signs of coastal pollution, in order to prevent it damaging the North West coastline.

The group has produced a guide to help people to understand what to look out for and where to report any concerns. The guide can be downloaded here.

Sefton Council’s Green Sefton team is urging all Sefton residents, particularly those who regularly visit Sefton’s 22-mile coastline, to be aware of instances of pollution.

Mark Shaw, Green Sefton’s Service Manager, said: “Across the coast, our small Green Sefton team is supported by dedicated volunteers who work alongside our officers to keep our beaches clean, tidy and pollution free.

“However, it’s a collective responsibility for everyone across Sefton to protect, respect and enjoy our coastline. Please act responsibly and take litter home when visiting, and by reporting any possible pollution to us, we can target our resources to ensure that our beaches are safe for all visitors, and vitally for the flora and fauna that call it their home.”

Coastal pollution has the potential to harm beaches, seas and wildlife. Various sources of pollution can impact bathing water quality and the reputation of beaches, whilst being unpleasant to look at and potentially dangerous for beach users.

Help tackle coastal pollutionThe most common signs of pollution that might be noticed are:

  • Signs of sewage (e.g. sewage solids, pipes discharging dirty water, sewage fungus growing or grey clouds around a pipe).
  • A significantly large rainbow coloured film or thick sludge, indicating oil.
  • Abnormally high levels of litter or dumped waste. Or large quantities of one particular material e.g. a deluge of microplastics.
  • The presence of a new substance or material on the beach, e.g. palm oil.

Regular beach visitors are likely to be the first people to spot these smaller incidents, maybe just by noticing a change to the usual appearance of an area or unusual occurrences.

People are then urged to report anything of concern to the relevant authority – which may be the Environment Agency, Local Authority or United Utilities – so that action can be taken to prevent any further damage.

The LOVEmyBEACH campaign was created in 2013 by Keep Britain Tidy and engages with individuals and partners across the North West region to work together to keep local beaches and bathing waters clean.