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Sefton Council’s Chief Executive, Dwayne Johnson, shares message for Black History Month.

I’d like to start off our Black History Month celebrations by saying how much I am looking forward to hearing about the outstanding history, achievements and contributions of black people in our communities in Sefton, Merseyside and the whole world.Sefton Council Chief Executive Dwayne Johnson

Throughout the month we will be highlighting some of the great work that is going on in our Borough to promote equality, inclusion and empowerment within the BAME community. These stories will be posted on our website and across our social media channels so please keep an eye out.

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Sefton Safeguarding Children Board has launched new “ICON” campaign

Sefton Safeguarding Children Board has launched a new campaign which aims to help parents and carers to cope with a crying baby.  The call for resources comes from a number of infant deaths and serious case reviews where a baby has died or been seriously injured as a result of abusive head trauma.

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Show Your Support and Take a Road Safety Pledge

Sefton Council are joining with Merseyside Road Safety Partnership to ask Sefton residents to show their support and take The Pledge.

As part of their on-going commitment to reducing the number of deaths on our roads, Merseyside Road Safety Partnership are asking everyone to join in and ‘take the pledge’ to be safer and more responsible road users. Whether you’re a driver, cyclist, motorcyclist or pedestrian, we all must share the responsibility and do our bit to make our roads safer.

By signing up to the campaign residents will receive support in the form of tips and advice on how to maximise road safety efforts. all year round. They will also be updated with the latest initiatives, engineering solutions and enforcement activities as the Merseyside Road Safety partnership continues to work towards fewer road deaths each year.

By signing up, individuals will show that they are prepared to put the safety of themselves and others first and that when they undertake a journey, they do so with consideration and respect for everyone.

To sign The Pledge, and to read more about the work Merseyside Road Safety Partnership does, visit

The Pledge

I will:

  • Consider the safety of others when I drive, walk or cycle
  • Drive at an appropriate speed (often slower than the speed limit) on the roads of Merseyside
  • Respect the presence of other, more vulnerable road users
  • Maintain a high driving standard to influence how others use the roads
  • Carry out regular checks on my vehicle, including tyres to ensure that my vehicle is safe and roadworthy
  • Through my actions, I will support the aims of the Merseyside Road Safety Partnership in making our roads safer for me, my family and others and reducing road casualties

Merseyside Collective Switch members save £300 a year on energy bills

In the last collective switching round, members of the Merseyside Collective Switch saved an average of £300 a year by switching to a better energy tariff.

 The Merseyside Collective Switch has been running since 2013, and is one of the longest running Local Authority Collective Switches in the country. Together, we’ve helped local people save over £1.5 million on their energy bills.

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Know the symptoms of Ovarian Cancer and save lives!

In support of Ovarian Cancer Awareness Month this March, health leaders at NHS South Sefton and NHS Southport and Formby Clinical Commissioning Groups (CCGs) are encouraging local women to learn the key symptoms of ovarian cancer.

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