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Peckish beach visitors to benefit from further food and drink outlet trials this summer

Image of a previous pop-up undertaken by B-Eat On The Street in Liverpool.
Image of a previous pop-up undertaken by B-Eat On The Street in Liverpool.

From this weekend (Saturday 17th July) visitors to Ainsdale beach will be able to taste-test fish and chips as well as coffee and cakes, as a pop-up food and drink trial begins.

North West based company, B-Eat On The Street, will be offering tasty treats out of two shipping containers located on the corner of Shore Road near the entrance to Ainsdale beach.

The new pop-up is part of a Sefton Council trial to provide more visitor facilities at busy coastal locations. It will run throughout the summer and until late autumn.

In other good news, The Bus Yard will be returning to Crosby Coastal Park later this summer to undertake a second trial following a successful run earlier in the year. This second helping will be served from Monday 9th August until Friday 3rd September.

View of the beach from the Bus Yard at Crosby
View of the beach from the Bus Yard at Crosby

Cllr Ian Moncur, Sefton Council’s Cabinet Member for Health and Wellbeing, said: “These temporary pop-up food and drink offers at Crosby and Ainsdale, are in response to regular feedback from visitors and residents, who feel there are not enough hospitality facilities along our coastline.

“Our Green Sefton officers have organised these trials to explore ways to answer those calls and to offer the best possible experience for all beach users.

“They’ve worked really closely with the local businesses taking part, as well as understanding community concerns about any adverse effects, and from the positive feedback we received from the trial, it seems they’ve got it right.

“Now we’re hoping that the Ainsdale trial will receive a similar response and are urging people to submit their thoughts to the Green Sefton team.”

Feedback can be submitted by email to

Alexandra Richardson, B-Eat On The Street, said: “We’re very excited to have been given the opportunity to create a pop-up food offering for Ainsdale beach and we have commissioned two new container conversions. One selling fish and chips and the other is a dessert offering with coffee, crepes and fresh waffles.”

Sefton Council adopted a Coast Plan in 2017 and it recently set out its Coast Visioning Position Statement to bring together much of the hard-work already undertaken over the past four years.

It includes a summary of the Crosby Coastal Park public consultation outcomes and a positive outlook for on-going investment at Ainsdale-on-Sea where a public consultation is now underway. People have until the end of September to take part by going online to 

The Statement also outlines the overall approach to managing the Sefton coast that balances the competing demands of People, Place (nature) and the Economy.

Cllr Moncur added: “If we get this balance right, Sefton’s beautiful coast can become an even greater asset to the Borough while maintaining its unique character.

“By supporting initiatives such as this, we can help create jobs and offer a boost to the local economy as well as enhancing our visitor attractions; really complementing our longer-term vision to get the right offer for everyone while protecting our special landscape.”