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Avoid driving penalty heartache this World Cup campaign!

As the World Cup approaches, Liverpool Football Club’s Academy has teamed up with the Merseyside Road Safety Partnership to highlight the dangers of driving the morning after drinking alcohol.

The campaign was launched with players from the Reds U18 side who took part in an interactive session aimed at highlighting the effect that alcohol can have on people’s reactions.

Many people will enjoy a few drinks as they watch the football and most wouldn’t even consider getting into their car and driving afterwards.

However, there is a real risk that people who would never deliberately drink and drive may still be over the limit, or unfit to drive, the ‘morning after’.

This is because it takes a lot longer than most people think for alcohol to pass through the body. On average it takes around one hour per unit of alcohol, though this can vary depending on a number of factors.

Merseyside Road Safety Partnership features local authority members, including Sefton Council, as well as additional partners including Merseyside Police, Merseyside Fire and Rescue Service, Merseytravel and Highways England.

Station Manager Steve Pang, Spokesperson for Merseyside Road Safety Partnership, said: “The decision to get behind the wheel of a vehicle the morning after drinking can have very serious consequences, not only for the driver but also potentially for other road users around them.

“We would encourage people to enjoy watching the tournament but to remember that your safety and the safety of others is vital. If you have been drinking the previous evening and are thinking about driving the next morning don’t take that risk.”

Paul Mountford, Merseyside Police Lead for drink and drug driving, said: “Merseyside Police will be conducting numerous roadside operations and breath and drug testing hundreds of drivers across Merseyside throughout this campaign to ensure that drivers understand the principles of this campaign – that the only safe drink drive limit is zero.

“Many drivers are unaware that even a small amount of alcohol may affect their driving ability, placing themselves at an increased risk of a crash and arrest. They may be arrested for ‘drink driving’ even if they pass a breathalyser if the officer considers them to be unfit. This is particularly relevant the following day when many will not consider their driving fitness after a night’s sleep.

“We are also reminding drivers that we will not tolerate those who take illegal drugs and drive. Similar to alcohol, driving while under the influence of illegal drugs can place the driver and other road users at risk. Our roadside tests aim to not only detect these drivers but also deter them from getting behind the wheel.”

Phil Roscoe, Head of Education and Welfare from Liverpool FC said: “The session with the Road Safety team was really interesting and helped to raise awareness of the effects that alcohol can have on your body, even the morning after having a drink.

“The message from the campaign is relevant at any time of the year, but it is particular important to in the run up to the World Cup to help people enjoy watching the tournament safely.”

The main message from the campaign is not ‘don’t drink’, but ‘don’t drink anything if you are driving’ and ‘don’t drink heavily if you have to drive the following morning’.