Sefton Council are telling messy motorists that they need to stop being tossers.
Litter thrown from car windows onto the carriageway and pavement is a recurring issue and now Sefton have teamed up with environmental charity Keep Britain Tidy to say ‘Don’t Be A Tosser.’
The campaign comes on the back of new regulations from the Department For Environment, Food & Rural Affairs, which give Local Authorities added powers to tackle those who litter from their vehicles.
Under the new powers, a fixed penalty notice of up to £150 can be issued to the owner of a vehicle from which rubbish has been thrown out of.
Cllr Paulette Lappin, Sefton Council’s Cabinet Member for Regulation and Compliance, said: This is a hard-hitting message to drivers and their passengers that our highways and pavements are not rubbish bins.
“Littering is a disgusting act and it’s no different when you’re in a car. Tossing plastic bottles, fast-food wrappers and cigarettes out of car windows is damaging to our environment.
“The message is simple: Don’t do it or else you can be fined and new rules mean Local Authorities no longer have to prove who threw the rubbish.
“That fine will now apply to the registered keeper of the vehicle.”
Residents are encouraged to report any instances of littering or flytipping via Sefton Council’s website.
For more information visit www.sefton.gov.uk/bins-recycling/litter-and-fly-tipping.k