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Council Agrees Frameworks for Bootle and Southport

In a bid to transform both Southport and Bootle, two brand new frameworks have been approved by Sefton Council’s Cabinet.

The proposals aim to re-imagine the two towns and help stimulate investment in line with the feedback from the recent Imagine Sefton 2030 bm_lordstreet_cgi01_08consultation and engagement; creating jobs, improving the economy and boosting tourism.

The Southport Development Framework, created by Nexus Planning supported by Broadway Malyan, looks to reconnect the beachfront, with a revitalised Lord Street.

The proposals focus on major development opportunities along with complementary initiatives that will help strengthen existing assets and the visitor offer, encouraging discussion between the local community, business and potential investors.

It is hoped that any development of the town will create a more dynamic Southport, promoting opportunities for local communities, building on existing assets and, ultimately, stimulating economic investment and strengthening the role of Southport as a  family friendly visitor destination.

Sefton Council commissioned commercial property consultancy, Lambert Smith Hampton, to develop the Bootle Town Centre Investment Framework; an ambitious document that will be the basis for discussions between the Council, the local community, businesses and potential investors on the vision for Bootle in 2030.

The proposals look to harness Bootle’s current assets, including the canal, Bootle Strand, Hugh Baird College and its proximity to Liverpool City Centre and the Port of Liverpool, to reshape the town into a desirable residential, educational and business location.

The framework has a particular focus on maximising the uniqueness of Bootle Town Centre’s Commercial Quarter, the substantial area of office space around Trinity Road, and Retail Quarter, the area surrounding Bootle Stand and Stanley Road.

Moving forward the proposals will be used as a steer for any future developments within the town, ultimately delivering growth, jobs, improved infrastructure, housing, retail opportunities, and culture and leisure facilities.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member for Regeneration and Skills, said: “Both reports are vitally important as a guide for future development in both Southport and Bootle.

“Firstly, they further demonstrate ourcommitment to aims of the Sefton 2030 Vision and the feedback we have received following the consultation and engagement process, specifically around jobs and an improved local economy.

“Bootle and Southport are two completely unique towns within our borough with theirown strengths and opportunities. We have commissioned two separate frameworks in order to ensure that these two towns have the best opportunity to develop and reach their potential.

“However, it is important that residents know this is not an overnight process and many of the proposals within the frameworks require large amounts of inward investment. Nevertheless, Sefton is a borough with fantastic assets and really is open for business.”




Peter Tooher, Executive Director Nexus Planning Ltd, said: “Southport is a unique and classic seaside town that has real potential to build substantially on its brand – enhancing its profile and contribution to economic growth in the region, not least through the visitor economy.

“The Development Framework reflects the commitment of Sefton Council, Southport BID and other partners to work to realise long term ambitions through a co-ordinated approach to town centre management, unlocking sites, enhancing key heritage assets, improving the public realm and enhancing accessibility.”




Danny Crump, Director at Broadway Malyan, said: “The principle behind this project is physical regeneration enabling economic regeneration.

Adam Mirley, Director and Head of Lambert Smith Hampton’s North WestPlanning and Development Consultancy, said: “There is a huge amount of potential in Bootle which isn’t being fully realised at the moment. There is a need for an improved retail and leisure offer and more modern commercial business space in the town.

“The framework that we have produced, will encourage private sector investment and provide a platform for growth and development for the future, and take advantage of existing assets such as Hugh Baird College and The Strand.”

Business is booming in Bootle

Three Sefton businesses which have benefited from European funded support and assistance from Invest Sefton and Sefton@Work were recently visited by a Sefton councillor.

Cllr Marion Atkinson, Cabinet Member for Regeneration and Skills, met with representatives from O.D.L Europe, Presidential Travel and Everton Glass Works who are all based in and around Bootle.

During the visits Cllr Atkinson enjoyed a tour of each of the businesses’ premises before discussing a range of subjects from their plans for the future to their working relationship with Sefton Council and Invest Sefton, the enterprise, business support and inward investment support service.

First up was O.D.L. Europe LTD, which manufactures window cassettes, enclosed blinds and screen doors. Significant investment over the last few years has seen job numbers increase from 13 to 27 and O.D.L works closely with Sefton@Work to provide employment to local residents.

O.D.L has recent further expanded its premises in a bid to increase turnover substantially over the next three years. The company is working closely with Invest Sefton’s export arm in a bid to grow its European sales to around 10-15% of its total.

During the visit Mark Towners, O.D.L Europe Managing Director, told Cllr Atkinson about the company’s plans to recruit a further 3 new apprentices, 1 in administration and 2 in manufacturing, and led a tour of the company’s new office space.

Next up was Presidential Travel LTD, a coach and bus operator based on the Kingfisher Business Park. Established in 2008, Presidential Travel is the approved supplier to public agencies in the Liverpool City Region, including Sefton Council, schools and NHS.

The company, which has operates its own in house training facility, has worked closely with Invest Sefton through participating in tendering workshops, supplier days and chest training as in a bid to help win more business.

Cllr Atkinson met with Derek Taylor, company manager, and spent time discussing Presidential Travels growing public sector customer base and its local recruitment through Sefton@Work.

The final site visit of the day was at EG Ceramics, formerly known as Everton Glass Works LTD. Established in 1964; the business sells ceramic tiles, wallpaper, bathrooms and doors, operating from a shop in Anfield and a large warehouse with two showrooms in Bootle.

The company re-branded as EG and invested heavily in e-commerce following a slowdown in the construction industry due to the recession and now services trade across the UK.

Cllr Atkinson spent time with Jonathan Richards, Managing Director, and discussed the company’s involvement with Invest Sefton’s training workshops and business-to-business events, including the Sefton Economic Forum.

Cllr Marion Atkinson, Sefton Council’s Cabinet Member for Regeneration & Skills, said: “I was delighted to spend some time visiting local businesses and hearing their success stories.

cllr-marion-atkinson1“Part of the Sefton 2030 Vision is ensuring that everybody knows that Sefton is open for business but it is also vitally important we continue to support those already operating within the borough.

“Invest Sefton has shown great expertise in supporting these businesses leading to increased growth and new job creation. They also have a unique offer in Sefton@Work which can support residents finding employment. I urge any Sefton business seeking to grow to get in touch with the team.”




Mark Towners, Managing Director of O.D.L Europe Ltd, said: “Sefton has always been the home to ODL Europe and as we continue to grow and develop we have tried to remain part of the community.

“We have been part of the Bootle working community for 13 years and have always looked to recruit and develop our people from the local pool. Through the support of Sefton@Work we have been able to fill positions helping some long term unemployed staff back into work. We have also been successful at finding and training apprentices, offering full time roles when they have completed the NVQ qualifications.

“During the last 5 years we have also had help and advice from Invest Sefton on implementation of new investment to help the efficiency of our manufacturing facility.

“As an exporter we look to increase our opportunity into the wider global markets and have been a supporter of Export Sefton which brought together like minded businesses who can help other local companies to take the step to grow their business outside of the local and national boundaries.

“We have always found that working with the local council and its varied departments is a two way street, something that I would recommend to other local businesses.”

For more information on Invest Sefton, visit

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